Vona loosely means “to hope” in Icelandic, the native language of the band Sigur Rós who co-founded the brand. As the world spins ever faster, our collective hope is for a better life: healthier, less stressful, more benevolent and inspiring, for others and ourselves.

Our mission is to remedy stress and pain, and too uplift and inspire, so that humankind can flourish with nature.